How to grow travel-SaaS на 10–15%
📊 Product Analyst Case Study | 2025
Funnel analysis Booking.com (500 million MAU).
Found a 60% drop after the hotel list and retention D1 ~22%.
Proposed hypotheses for +12–18% revenue growth.
Data
Open sources: SimilarWeb, AppFollow, Booking Holdings reports.
Key metrics
| Metric | Meaning | Source |
|---|---|---|
| MAU | ~500 million | SimilarWeb |
| Bounce rate | 35–40% | SimilarWeb |
| CR | 5–8% | Market valuation |
| Retention D1 | 20–25% | AppFollow |
| AOV | ~$500 | Reports |
Customer Journey Map
Retention D0–D30
Growth hypotheses (ICE)
Roadmap